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Seline Lim
5D Designer
This project explores a CMF direction for the Ford Bronco centered on durability, function, and authentic outdoor lifestyle.
Rather than using color and material as decorative elements, the study examines how CMF can strengthen the Bronco’s off-road identity through tactile robustness, visible wear tolerance, and functional detailing.
Drawing inspiration from technical outdoor gear and adventure-driven utility, materials and finishes are selected to age honestly—allowing use, weather, and time to become integral to the design language.
The result positions CMF as a connector between rugged performance and emotional ownership, creating an interior that feels resilient, purposeful, and true to the Bronco’s DNA.