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Seline Lim
5D Designer
Rather than replicating mid-century modern aesthetics, this project focuses on translating its core principles—optimism, bold color relationships, and material honesty—into a contemporary EV context.
Developed for the Chevrolet Blazer EV, the CMF direction reinterprets mid-century influences through modern color hierarchies, refined material contrasts, and geometric pattern logic suited for today’s electric SUV interior.
The project explores how heritage-inspired CMF can remain relevant and forward-looking, balancing nostalgia with contemporary performance, usability, and brand identity.